Website Trainings in CD and MP3 Format

(100% money back guarentee.)

Learning the hard way, with tons of mistakes, frustrations, dispair, I have slowly developed not just the skills to build my websites, but the passion and drive to help others. What I know is a combination of "book learning", experiential learning, and intuitive knowledge related to my understanding of marketing, branding, and being a "website junkie" who spends a lot of her life online, as most Gen X and Gen Y folks do. With a passion to get your wisdom online to help as many people as possible, while also helping you earn the money necessary to survive and make it all worthwhile, you will walk with me as I lay out what I wish EVERY THERAPIST and marriage educator knew. Too much time and money is wasted and there are few people teaching what I am, not because I'm so great, but because I'm a hybrid of website design, search engine optimization, marketing, advertising, within the therapy and educator worlds, and a REAL user who has the same struggles you have with time, budget, knowledge. I have no "single best strategy", no underlying philosophy where I'm blinded to ONE THING "social marketing!" "SEO!" "sales pitches!"

Features of the CD's:

• Professional sound studio recordings
• Handouts with FAQ added as people listen to the trainings
• My blog will be more impactful when you have a full understanding of all the core concepts of a website
• You may also be interested in the One Hour Personalized Website Review

"Do I have to know anything already before I listen?"

-NO! I teach to exclusively non-technical therapists and educators. I am IN your world and I myself am not a super techie person. In fact, I have proven that "a stay at home mom, in her sunless basement, can learn this stuff." You can too!

"I don't have a website yet, so should I wait til it's up? "

Nooooooooooooooooooo! You will learn how to think about a website from the bottom up. You'll learn WHAT NAME to use for your website, why it's important, how to market it both to get new website traffic but also to help GOOGLE believe you're a great website. Instead of throwing out content, you will learn how to research and come up with really solid content that Google and your reader will like. Finally, you will learn how to best organize your website for Google and your reader. If you do this now, you will prevent a lot of rework later.

"I already have a website name and a webmaster. Why would I need your trainings? "

Webmasters have their own profession. They are usually either artists (web designers) making a visually appealing website, or they are usually programmers (techie people who love programming code but have no interest or skill in making things visually attractive.) But webmasters are NOT "search engine" people. That is a separate profession, with its own lingo, its own passion, its own view of how the web should work. In fact webmasters and search engine folks often fight each other. Webmasters want pretty websites and search engine people want a website to get you traffic! Sometimes they collide and you have to balance visually appealing websites with functionality.

"I am frustrated with my website. Can I just hire you? "

I offer one hour website reviews and "quick website impressions." They are super fun! But I find doing them over and over that I was repeating myself. A lot. Clearly I had some knowledge others didn't, and I was repeating "website 101' stuff. Being the daughter and wife of "systems thinkers", I knew I had to come up with a solution beyond individually helping people.

So these professionally recorded CD trainings and MP3's were born. They are designed to educate, empower and excite everyone to know more, do more, and understand more about their own website. Then, if you still want my time, it will be even MORE fun because you'll be at a much more advanced level of understanding!

WHERE DID THE PRICING COME FROM?

If you go searching for "search engine optimization"classes you'll find ones that you travel to, spend thousands of dollars for. You'll also find classes broken up into 10-16 sesssions. I refuse to overcharge but I also aim to be in that sweet spot where it is NOT possible to hire someone to teach you all this material for the rate I'm giving you. And, unlike listening to live trainings, most people listen to these CD's over and over, as they learn, absorb, get inspired, and need refreshers.

Webmasters, who are not teachers, charge between $50-$250 an hour.

SEO type classes are designed for businesses with bigger advertising budgets. They are also not designed for therapists. (My entire set of CD's speaks directly to mental health professionals.)

I want to you learn EVERYTHING, and have you save money in the pricess. So, if you piecemeal the trainings, it is $300. If you get them bundled, which is how I want you to get them, you will SAVE $50?! Yup, the more you buy the less you actually get charged. That's how much I want you to know all of the material.

Domain Names: Is your name helping or hurting? Price: $49.99

MP3 Download

or CD in the mail below:

Most of us spend little time on our website name. Perhaps we just use our name, or business name. Maybe we've even heard about using a Keyphrase, so we buy a name with a phrase of what we do. But do you know the inherent benefits and PROBLEMS with using different types of website names? Even a great keyword website name can backfire. You'll have an eye opening experience walking through the whole world of website names as well as get important tips if you chose to CHANGE your website name after listening to this CD. You'll also get help on how to get a second domain name and maximize its search engine potential.

You'll get all this through the lens of someone in your industry who has experienced ALL types of website names and made all the mistakes.

 

Website Marketing with Relationships & Links Price: $49.99

MP3 file:

Or CD shipped below:

 

Few professionals in mental health, or marriage educators really understand website marketing in terms of why website links to your website are important, how to figure out which websites to pay or list on free, and why it's crucial to link in a special way to maximize your potential search engine traffic to your own website (people who find YOU even though you're paying to be listed on other websites!)

You'll get a much stronger sense of why marketing your website is important, you'll walk through my experiences as a therapy directory website manager as well as someone who has paid big bucks to be on websites with limited results. You will also get a fabulous tool so you can see where your competitors advertise to get new ideas on marketing!

 

Website Content: What you say and how you say it matters to search engines and your reader! Price: $99.99

MP3 Download

or real CD shipped:

 

The ultimate "secret" to the success of any website is WHAT YOU SAY. You'll have a much stronger idea of why website content matters to people who find you through paid or free links, or through search engines (or traditional brochure marketing.) You'll be given a lot of inspirational ways to think about what to say, generating new ideas for writing, and how to intelligently research what words you use so search engines pick up your writing. All the while I'll walk you through the important dance of how to write for search engines AND your reader. You'll also learn how and why it's important to look at your website traffic, which is the ultimate test of how well your website is performing. Your website also tells the untold story of what people do on your website, what they read, how they find you, and gives you inspiration to "keep on keeping on!"

 

Website Organization: How You Organize Your Website Matters to Your Reader and Search Engines Price: $99.99

 

or real CD shipped:

 

All the best marketing of your website, with tons of great content matter not if your website organization is chaotic, confusing, or poorly organized. You may be losing prospective clients today because of how your website is organized, or you may not be selling yourself as well as you could. People may not even be finding some fabulous article you think everyone would benefit from. Are people doing what you want on your website? Organization tips, tricks, and a better understanding of how a website is put together is going to put you above almost all your colleagues! You'll learn the questions to ask about every page on your website to ensure your content (and time) packs the most punch.

$250.00 - Entire CD Set

 

Email me using the Contact Form to ensure speedy receipt of your questions.